Created during my time at Outcrop Communications, this collection features work for the Government of the Northwest Territories alongside campaigns for Northwest Territories Tourism and Health Canada. My contributions span concept development, design, art direction, photo compositing and cartography, with individual projects identifying my role within the wider creative team.
Deh Cho Bridge | Campaign & Photo Compositing
Created for the Government of the Northwest Territories, Department of Transportation, this campaign promoted the opening of the Deh Cho Bridge, a major infrastructure project spanning the Mackenzie River and improving year-round access to the territorial capital. Extensive Photoshop compositing, including sky replacement, reconstructed reflections, colour grading and the integration of regional wildlife and people, transformed existing photography into a dramatic, unified composition.
Airport Advertising | Backlit Display
Campaign Development | Design Iterations & Final Artwork
Second-Hand Smoke | Public Awareness Campaign
Developed for Health Canada, this campaign was built around the concept "What Are You Passing Down?", contrasting the traditions, skills and values passed between generations with the unintended consequences of second-hand smoke. I developed the creative concept and art directed an original photoshoot with photographer Pat Kane.
Health Canada Campaign | Bus Shelter Advertising
Health Canada Campaign | Printed Mailers
Health Canada Campaign | English & French Posters
MySpectacular NWT | National Tourism Campaign
Part of a larger destination marketing initiative for Northwest Territories Tourism, this series of Globe and Mail advertisements introduced Canadian audiences to the landscapes, people and experiences of Canada's North. Combining compelling destination photography, personal travel stories and engaging editorial design, the campaign brought the territory's distinctive character to a national audience.
Globe and Mail | Tourism Campaign Overview
Globe and Mail Ad | Kristen’s Story
Globe and Mail Ad | Aleks’ Story
Globe and Mail Ad | Wendy’s Story
Globe and Mail Ad | Andrew’s Story
Globe and Mail Ad | Daniela’s Story
Globe and Mail Ad | Double-Page Editorial Spreads
Globe and Mail Ad | Northern Fishing Adventures
Globe and Mail Ad | Canadian North Airfare Promotion
Elder Abuse | Public Awareness Campaign
A territory-wide awareness campaign addressing the sensitive issue of elder abuse through emotionally engaging imagery and direct, accessible messaging. The poster series combines tightly cropped photography, textured storytelling elements and a restrained colour palette to communicate difficult subjects with clarity and sensitivity.
Elder Abuse Awareness Campaign | Poster Series
Northwest Territories Explorers’ Guide | Editorial Design
A comprehensive tourism publication showcasing the extraordinary landscapes, communities, attractions and travel opportunities of the Northwest Territories. Developed collaboratively with the Outcrop creative team, the guide combines destination photography, editorial layouts and detailed visitor information.
Explorers’ Guide | Cover Design
Explorers’ Guide | Territorial Map
Explorers’ Guide | Cover & Interior Spreads
Explorers’ Guide | Editorial Layouts & Photography
Economic Development Prospectus | Publication Design
An eight-page gatefold brochure developed for the Government of the Northwest Territories to communicate the region's economic opportunities and investment potential. The visual design closely mirrored the look and feel of the government's website at the time, creating a consistent identity across print and digital communications.
Economic Development Prospectus | Eight-Page Gatefold Brochure
Economic Development Prospectus | Interior Panels & Information Design
Mine Training Society | Annual Reports & Print Ads
Two 28-page, magazine-style annual reports created for the Northwest Territories Mine Training Society, featuring trainee profiles, industry news, program information and corporate reporting. Complementing the publications, a series of newspaper ads and recruitment campaigns promoted mining careers, training opportunities and employment pathways across the North.
Prospects | 2011 & 2012 Annual Report Covers
Prospects | 2011 Annual Report & Interior Spreads
Prospects | 2012 Annual Report & Interior Spreads
