I created B Smart Insurance’s brand identity and extended it across website design, stationery, marketing publications, trade show graphics and signage. The work includes an Environmental Risk Buyer’s Guide and more than 20 product brochures, using consistent typography and structured layouts to make specialized insurance information clear and approachable.
Brand Identity & Visual Design
I developed B Smart Insurance’s visual identity for its commercial insurance business. The visual system combines a distinctive logo, confident typography and a carefully selected colour palette to communicate trust, expertise and accessibility. Applied across stationery, marketing materials and digital platforms, the identity provides a consistent foundation for the company's communications.
Website Design & Responsive Layouts
A comprehensive website designed to present B Smart Insurance's specialized coverage options in a clear, approachable and visually engaging way. The design combines intuitive navigation, structured content, custom graphics and strong calls to action, making complex insurance information easier to understand. Responsive desktop and mobile layouts maintain a consistent brand experience across devices.
Buyer's Guide & Insurance Product Brochures
An extensive collection of marketing publications designed to communicate B Smart Insurance's specialized products and services. The Environmental Risk Buyer's Guide presents detailed industry information in an accessible editorial format, while a coordinated series of more than 20 downloadable product brochures provides clear, concise explanations of individual coverage options. Consistent typography, colour and layout establish a unified visual system across the entire collection.
Environmental Branding & Signage
Extending the B Smart Insurance identity beyond print and digital applications, this collection includes trade show graphics, large-format displays and exterior signage. Each application adapts the established visual language to its physical environment, maintaining brand consistency while ensuring strong visibility, legibility and impact across different formats and viewing distances.
