I developed Hire Civil’s visual identity, website design and business communications for a recruitment platform serving the civil construction industry. The work includes investor presentations, strategic process guides and a software development roadmap, translating detailed business and technical content into structured layouts supported by a construction-inspired palette.
Brand Identity & Visual Design
A visual identity for Hire Civil, a platform connecting skilled workers with employers in the civil construction industry. The geometric logo draws inspiration from engineering and measurement, while a high-contrast palette of charcoal, white and Safety Orange references the visual language of construction sites. The identity was designed for versatility across digital platforms, corporate communications, apparel and outdoor advertising.
Website Design & Digital Experience
A modern website designed to introduce Hire Civil's recruitment platform to employers and job seekers. Strong typography, bold colour blocking and construction-focused imagery establish a distinctive visual presence, while intuitive navigation and clear calls to action guide visitors through the platform's services.
An AI-generated video hero brings the construction environment to life, combining cinematic motion with carefully layered typography and interface elements. The result balances an industrial aesthetic with the clarity and functionality expected of a contemporary digital platform.
Investor Pitch Deck & Strategic Process Guide
Two comprehensive presentations developed to communicate Hire Civil's business vision, market opportunity and strategic direction. The investor pitch deck combines persuasive storytelling, financial information and custom graphics to present the platform's potential, while the strategic process guide organizes operational planning and business development into a structured visual framework. Both demonstrate the ability to translate complex business concepts into clear, engaging presentations.
Software Development Roadmap | Presentation Design
A detailed 36-page presentation outlining the development strategy and technical requirements for the Hire Civil platform. The roadmap brings together software interface concepts, workflow diagrams, feature descriptions and development milestones into a cohesive visual document. Consistent typography, annotated graphics and structured layouts make complex technical information accessible to stakeholders, developers and decision-makers.
Outdoor Advertising & Environmental Branding
Extending the Hire Civil identity beyond digital and corporate communications, these applications explore how the brand translates into large-format outdoor advertising and architectural signage. A bold billboard design and projecting exterior sign employ the distinctive logo, high-contrast colours and confident typography to establish visibility and recognition in the built environment.
