I developed the visual identity for Raydius Medical Imaging and extended it across website design, patient communications, advertising and clinic signage. The logo places the name along a circle’s radius, connecting the identity to the business name, while blue-and-teal colours and clear typography create a consistent, approachable presence.
Brand Identity & Logo Design
A complete visual identity developed for Raydius Medical Imaging, originally launched as a diagnostic imaging clinic in the Mill Woods area of Edmonton, Alberta.
At the heart of the identity is a distinctive typographic concept: the word Raydius literally forms the radius of the circle in which it sits, creating a direct visual connection between the company name and its medical imaging services. The blue-and-teal palette and typography carry through the website, patient communications and clinic signage.
The identity was also designed with future growth in mind, allowing the supporting descriptor to evolve as the business expanded. Since the original clinic opened, Raydius has established two additional locations, extending the brand's presence across Edmonton.
Website Design & Responsive Layouts
A modern, patient-focused website designed to make diagnostic imaging services accessible and easy to navigate. Clear information hierarchy, intuitive navigation, engaging imagery and prominent calls to action help patients understand available services and take the next step toward booking an appointment. Coordinated desktop and mobile layouts maintain a consistent brand experience across devices.
Breast Cancer Screening | Awareness Campaign
A targeted awareness campaign encouraging women to prioritize early detection through screening mammograms. Featuring warm, relatable mother-and-daughter imagery, the campaign combines bold typography, approachable messaging and the clinic's distinctive colour palette to communicate an important healthcare message. Developed for billboard advertising and printed handbills, the designs emphasize the importance of early detection, convenient appointments and accessible screening services.
Environmental Branding & Exterior Signage
The Raydius visual identity extended into the physical environment through prominent exterior signage and storefront branding. These photographs show the actual Raydius Medical Imaging clinic located in Millbourne Market Mall in the Mill Woods area of Edmonton, Alberta. Clean architectural integration, dimensional lettering and the distinctive corporate colour palette create a recognizable presence, reinforcing the clinic's professional image while improving visibility and brand recognition.
Newsletter & Promotional Print Design
A collection of patient communications and promotional materials developed to extend the Raydius brand beyond its digital presence. The quarterly Raydius Report newsletter combines editorial content, photography and structured layouts to communicate clinic news, services and healthcare information. Complementary seasonal promotions, including a Christmas flyer, demonstrate the flexibility of the visual identity across different audiences, messages and print formats.
