I developed Lucky Link Lottery’s brand identity, website design and investor presentation for an influencer-driven lottery platform. A geometric monogram formed from three interlocking Ls anchors the identity, supported by Guava Pink, Midnight Plum and contemporary typography. The project also includes mobile layouts, custom infographics and an AI-generated animated website hero.
Brand Identity & Visual Design
Developing a distinctive identity in the emerging influencer lottery space meant creating a brand that could stand apart from traditional lotteries and competing digital platforms. Guava Pink and Midnight Plum distinguish the brand from the more conventional colours used by traditional lotteries.
At the centre of the identity is a custom monogram formed from three interlocking Ls, constructed from geometric blocks to reference the blockchain technology integral to Lucky Link Lottery's platform, as outlined in its white paper. Paired with confident typography and a cohesive visual system, the identity was designed to translate seamlessly across digital touchpoints, from the primary logo and marketing materials to the mobile app icon.
Primary Horizontal Logo | Dark Background
Construction & Geometry
Primary Logo Stacked | Light Background
Monogram | Guava Pink
Brand Colour Palette
Mobile App Icon Mockup
Exploring the Identity | Early Logo Concepts
Three distinct creative directions explored the idea of connection at the heart of Lucky Link Lottery. The first featured a blockchain-inspired symbol constructed from interconnected blocks surrounding a central core, referencing the technology behind the platform.
The second transformed two interlocking chain links into a subtle smiling face, introducing a playful, approachable personality suited to the influencer lottery market.
The third explored geometric arrangements of multiple L forms, establishing the foundation for the interlocking, nested-L monogram ultimately selected for the final identity.
Website Design & Art Direction
The Lucky Link Lottery website brings the brand's bold visual identity into a comprehensive digital experience. Designed to communicate everything from influencer partnerships and network growth to token economics and investment opportunities, the site combines striking imagery, custom infographics, data visualization and a cohesive visual system to make complex information engaging and accessible.
An AI-generated animated hero featuring a connected global network establishes the site's visual atmosphere, while subtle micro-interactions bring movement and personality to the experience. Vibrant colour, layered imagery and carefully considered transitions create a dynamic presentation that reinforces the brand's technology-driven identity.
The website began with AI-generated layouts that provided a starting point for further creative development. Through extensive art direction and redesign, I refined the typography, composition, imagery, information hierarchy and overall visual consistency. These side-by-side comparisons demonstrate the transformation from preliminary AI output into a cohesive, professionally designed experience.
The visual system was extended to mobile, adapting the desktop experience for smaller screens while preserving the brand's distinctive character. Responsive layouts, streamlined content, refined typography and carefully scaled graphics maintain visual consistency and readability across devices.
Investor Presentation
The 17-page investor deck turns a complex business model into a clear, highly visual story. Bold typography, custom iconography, infographics and data visualization simplify everything from referral mechanics and tokenomics to market opportunity, compliance and growth projections. Alternating Midnight Plum, Guava Pink and white layouts distinguish sections covering the market opportunity, business model and execution plan.
Promotional Merchandise
This lifestyle mockup brings the brand into a more cultural and promotional space, showing how Lucky Link can extend beyond the screen and into influencer-led marketing. The merch helps humanize the identity, while the bold pink backdrop, oversized logo mark and confident styling reinforce the platform’s youthful, high-energy personality.
The billboard translates Lucky Link’s digital identity into a bold, high-impact outdoor format. Global network imagery, an oversized headline and a handheld mobile interface introduce the platform, using the brand’s Midnight Plum and Guava Pink palette.
